August means back to school for the kids and with that, a long list of “to-dos”. With this in mind, here’s a five-point checklist for your mortgage lending success this fall: Prepare your classroom: What is your mortgage “student” experience when it relates to marketing? Are you advertising your message of home loans prominently on your […]
Thriving in an Ease Addicted World
We saw the movie Incredibles 2 this weekend along with millions of other families. Among the laughter and adventure was squeezed a quick lesson that got my attention. I won’t go into great details, but one character Evelyn Deavor had an interesting conversation with Elastigirl that struck me. She claimed, “consumers aren’t interested in quality, […]
Borrowers Aren’t Shopping Lenders Like You Think
Recent research done by Freddie Mac shows nearly half of borrowers are not shopping when needing a mortgage. Now, we all know that there is more to a home loan than rate, and shopping around can be very frustrating, but let’s fully understand why borrowers aren’t shopping. In the article, Richard Thaler, a recent Nobel […]
Purple Doors Equal People in the Branch
Every year Kitsap Credit Union runs a home loans/mortgage lending campaign that serves to remind its members that in addition to meeting many of their other financial needs, Kitsap will help you with your home loans. This year’s campaign focused on the “Purple Door” – which includes a door hanger, branch handouts, a social media […]
How to Drive Change in Lending in 3 Easy Steps
Each year we attend the CUNA Governmental Affairs Conference in an effort to join our fellow credit unions to drive change in the industry. It is one way credit unions can influence government, but it shouldn’t stop there. Another organization influencing change is the Mortgage Action Alliance (MAA). It is a free nationwide grassroots lobbying […]
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