Recent research done by Freddie Mac shows nearly half of borrowers are not shopping when needing a mortgage. Now, we all know that there is more to a home loan than rate, and shopping around can be very frustrating, but let’s fully understand why borrowers aren’t shopping. In the article, Richard Thaler, a recent Nobel […]
Purple Doors Equal People in the Branch
Every year Kitsap Credit Union runs a home loans/mortgage lending campaign that serves to remind its members that in addition to meeting many of their other financial needs, Kitsap will help you with your home loans. This year’s campaign focused on the “Purple Door” – which includes a door hanger, branch handouts, a social media […]
How to Drive Change in Lending in 3 Easy Steps
Each year we attend the CUNA Governmental Affairs Conference in an effort to join our fellow credit unions to drive change in the industry. It is one way credit unions can influence government, but it shouldn’t stop there. Another organization influencing change is the Mortgage Action Alliance (MAA). It is a free nationwide grassroots lobbying […]
How to Become a Preferred Lender to Realtors
The “Field of Dreams Theory” doesn’t apply to real estate lending when it comes to establishing relationships with local realtors. If you simply build it, they won’t automatically come just because you’re a credit union. You need to prove your value and provide solid reasons for real estate professionals to seek you out as a lender […]
How to Conquer Reluctance and Reach your Goals
Remember playing softball as a kid? You’d be in the outfield and end up kicking stones most of the game. Then, all of a sudden a ball would fly your way and you’d position yourself just right to catch it. As you stood there, you would tell yourself don’t drop the ball, don’t drop the […]
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