Remember playing softball as a kid? You’d be in the outfield and end up kicking stones most of the game. Then, all of a sudden a ball would fly your way and you’d position yourself just right to catch it. As you stood there, you would tell yourself don’t drop the ball, don’t drop the […]
3 Strategies to Increase Pull-Through on Pre-Quals
It finally happened. The mortgage industry shifted from a refinance market to a purchase market and lenders are competing for a smaller pool of loans. Chances are you can’t afford to lose loans that you’ve initially acquired and for which you’ve gone through the time and expense of pre-qualifying. It’s vital to turn every one […]
HMDA Data Reveals Credit Union Share of Mortgages in 2016
CU Times shared an infographic with Credit Unions regarding their Home Mortgage Disclosure Act reporting. It gives us a deeper dive into what Credit Unions are doing in lending and where. Here’s a recap of the data mined by ComplianceTech, a software vendor and fair lending consultant serving financial institutions and government agencies. The most […]
The 2017 Homebuyer Revealed
The National Association of Realtors completed their annual survey of recent home buyers and sellers in the 2017 Profile of Home Buyers and Sellers and shared some informative data about the current home buyer helpful for all lenders to understand today’s buyers. Here are a few of the highlights. Characteristics of Home Buyers Typical buyer […]
7 Deadly Sins of Mortgage Marketing
How does your mortgage production look? You forgot about how competitive the purchase market is didn’t you? It’s time to get out of the rut you’re in and start fresh. Review these seven “sinful mistakes” that credit unions are still making and refresh your marketing plan. Mortgage products are not on the first page of […]
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