Convenience is the name of today’s game in financial services and that means going digital – especially in the mobile sense. So why not segue that digital convenience into your credit union’s mortgage lending application process? If you’re not, you’re woefully behind the curve. It’s time to get up to speed because your Millennial members, […]
Thriving in an Ease Addicted World
We saw the movie Incredibles 2 this weekend along with millions of other families. Among the laughter and adventure was squeezed a quick lesson that got my attention. I won’t go into great details, but one character Evelyn Deavor had an interesting conversation with Elastigirl that struck me. She claimed, “consumers aren’t interested in quality, […]
What is Servicing and Why is it Important
Your member is finally receiving their keys to their new home. They’ve signed all the papers and provided all the documents. They’ve spent endless hours looking for the right home. They are dreaming of where to put all their things. There aren’t words to describe what it’s like to finally be in your home after […]
How to Drive Change in Lending in 3 Easy Steps
Each year we attend the CUNA Governmental Affairs Conference in an effort to join our fellow credit unions to drive change in the industry. It is one way credit unions can influence government, but it shouldn’t stop there. Another organization influencing change is the Mortgage Action Alliance (MAA). It is a free nationwide grassroots lobbying […]
How to Become a First-Time Homebuyer’s Preferred Lender
First-time home buyers offer great potential to grow your membership and should be considered a valuable commodity. As they are buying a home they are developing a level of trust and a deeper relationship with your credit union. Plus, by having a mortgage with your credit union, they have a firm anchor within your brand. […]
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